Terms of Use

Last Updated: Mar 1, 2024

The use of this website, www.ashidiamonds.com, is subject to the following terms and conditions. Please read these Terms of Use carefully before using this website. By accessing and using this website, you agree to comply with these terms and conditions. This website is owned and operated by ASHI. ASHI reserves the right to change, modify, or update these terms and conditions at any time without prior notice. You are advised to review the terms and conditions periodically. Your continued use of the website following any changes constitutes acceptance of those changes.

ASHI rarely updates its Terms and Conditions but still encourages you to review this page periodically for any changes. The last updated date can be found at the top of this page. If you have any queries or concerns regarding the Terms of Use or updates to them, please don’t hesitate to contact our ASHI Customer Service Team at customerservice@ashidiamonds.com or call us at our toll-free number (800) 622-2744.

If you do not agree to these terms and conditions, you must discontinue the use of this website.

Our Terms of Use include:


Copyright ©  ASHI. All information, text, logos, images, graphics, site design, software, and other content are the copyrighted work and exclusive property of ASHI, its subsidiaries, its affiliated companies, and its licensors and are protected by U.S. and international copyright laws. Any reproduction, modification, distribution, transmission, republication, or display of the content on this website is strictly prohibited.

ASHI hereby authorizes you to use all material published on www.ashidiamonds.com solely for your own personal, non-commercial, or educational use in support of ASHI products. No other use of the content is authorized. Any unauthorized use of the materials appearing on this website may violate copyright, trademark, and other applicable laws and could result in criminal or civil penalties. This website or any portion of this website may not be duplicated, copied, reproduced, posted to other sites, transmitted, displayed, performed, distributed, rented, sublicensed, altered, stored by subsequent use, or otherwise used in whole or in part in any manner or otherwise exploited for any commercial purpose that is not expressly permitted in writing by ASHI.


The trademarks which cover trade names, logos, emblems, slogans, and other service marks, displayed on this website, are the property of ASHI, its affiliated companies, and its licensors. These trademarks may be registered in the U.S. and other countries. You are not permitted to use these trademarks in any manner, personally or commercially without the prior written consent of ASHI. The use of any trademark on this website is strictly prohibited, except that the news media and news organizations are permitted to download ASHI's trademarks and logo from specifically designated pages for media and news purposes only, to benefit ASHI, its products, and its services and not to promote any other product or service. The permission granted to the news media and news organizations to use such trademarks and logos may be revoked at any time. All other trademarks not owned by ASHI that appear on this website are the property of their respective owners, who may or may not be affiliated with, connected to, or sponsored by ASHI.

Web Content

The materials on this website, which may include text, logos, images, graphics, site design, artwork, audio clips, video clips, software, and other content, are provided by ASHI for informational purposes only. By accessing this website or printing or downloading any content, you agree to be bound by the terms and conditions set out on this page. If you do not agree to these terms and conditions, please do not access the website or print or download any content.

Use of ASHI content (product data and images) is strictly limited to brick-and-mortar retail jewelry establishments based in the United States and listed with the JBT - Jewelers Board of Trade and approved by ASHI. Use of ASHI content is strictly limited to use on an approved retailer’s company website and only on one domain name or URL or social media channels.

ASHI content may not be transferred, shared, uploaded, or electronically transmitted to any other third party or website, including websites that engage in closeouts, overstock, or auction sales. ASHI content cannot be used for any other Marketing, Media, Advertising, or other purposes. All content remains the proprietary property of ASHI. No transfer of any legal rights is made by providing ASHI content to you on your website. You may not transmit or transfer any ASHI content or product information to any third party.


The website and its materials are provided on an "As Is" and "As Available" basis without warranties of any kind. ASHI makes no representation or warranties regarding the accuracy, correctness, completeness, suitability, availability, or operation of the www.ashidiamonds.com website and the content of the website. All the contents of this website are for general information or use. ASHI is not responsible for any incorrect content posted on the website due to any reason or by any person.

ASHI does not warrant that this site or the server that makes it available is free of viruses or other harmful components or that the use of this site will be uninterrupted. ASHI assumes no responsibility for any error, omission, interruption, deletion, defect, delay in operation or transmission, communications line failure, theft or destruction, or unauthorized access and/or attempt to make unauthorized access available, or alteration of, user and/or member communications. Under any circumstances, ASHI will not be responsible for any loss or damage to any persons resulting from anyone's use of the website or the service and/or any content posted on www.ashidiamonds.com or transmitted to ASHI members.


ASHI may use user account data for sending informative, promotional, marketing, and other related communications as well as the potential use of user data for advertising or social media marketing purposes. This includes but is not limited to providing information about upcoming events, special offers, updates on products and services, and other news that may interest the users. ASHI is committed to safeguarding the user's privacy and handles their data with utmost security and responsibility, in compliance with applicable privacy laws such as GDPR or CCPA.

To exercise control over their communication preferences, users retain the option to opt-out at any time. Users can unsubscribe from marketing emails by following the instructions provided in the emails.

Acceptable Uses

You may use all informative material available on this website solely for your own personal, non-commercial, or educational use. You may not harm the website in any way or otherwise use the website in any improper manner, including, but not limited to hacking into the site´s systems, spoofing or faking email headers, or slowing or stopping the functionality of the site.

You may use this website either as a registered member or as a site visitor for legitimate purposes only. In the event you sign up for a new account with us, you agree to provide true, accurate, current, and complete information about yourself as prompted by the new account request form. If you provide any information that is untrue, inaccurate, not current, or incomplete, or ASHI suspects, for any reason, that such information is untrue, inaccurate, not current, or incomplete, ASHI, in its sole discretion, has the right to suspend or terminate your account and refuse any current or future use of the site.

You may need to give your Jeweler ID, Email Address, and Password to log into your Jeweler's Account. You cannot share or transfer your ASHI Account Login Information with any third party. You are responsible for maintaining the confidentiality of your account information and passwords and are fully responsible for all activities that occur under your account. You agree to (a) immediately notify ASHI of any unauthorized use of your signing-in information or any other breach of security, and (b) ensure that you exit from your account at the end of each session. ASHI will not be liable for any loss or damage arising from your failure to comply with the above-given information.


These Terms of Use apply to every visitor to the ASHI B2B Website. In the event of a breach of any of these terms by you, ASHI retains the right to terminate your account with immediate effect.

Suggestions & Comments

When providing suggestions or comments to ASHI, please be aware that any information, materials, ideas, or comments you submit will be considered non-confidential. By submitting such content, you grant ASHI an irrevocable and unrestricted license to use, modify, reproduce, transmit, display, and distribute such information, materials, suggestions, ideas, or comments for any purpose whatsoever.

Links to Other Websites or Third-Party Sites

This website may include links to third-party websites, provided solely for the convenience of ASHI's users. These external sites are not controlled or monitored by ASHI, and as such, ASHI does not review or endorse the content they contain. Users access these sites at their own risk, and ASHI cannot guarantee the accuracy or reliability of the information, data, opinions, advice, or statements found on them. ASHI will not be held responsible or liable, directly or indirectly, for any damage or loss arising from the use of or reliance on the content, products, or services available on these external sites.

Education Section, Buying Guides, Buying Recommendations

The Education Section, Buying Guides, Buying Recommendations, or any other related information available on this website do not claim to guarantee, warranty, or appraise any of your purchases. You are advised to purchase at your discretion. ASHI is not responsible for the validity and does not guarantee the accuracy of the information provided in the Education Section, Buying Guides, Buying Recommendations, or any other related information available on this website. The main objective of the Education Section, Buying Guides, and Buying Recommendations is to educate the Website visitor about the jewelry industry.

Product Information

We, at ASHI, make every effort to ensure that our online product information is as accurate, reliable, and complete as possible. However, please note that to provide you with detailed views of our products, some products may appear larger or smaller than their actual size in website images, pictures, and videos. Additionally, variations in color and size may occur due to differences in computer monitor settings.

Our primary objective is to provide you with comprehensive information about our products. While ASHI strives to be as accurate as possible, we do not warrant that product descriptions or product information on this website are accurate, complete, reliable, current, or error-free.

Product Availability & Changes

ASHI provides quality products to our valued customers. The product displayed on www.ashidiamonds.com is not a guarantee that the item is currently in stock. Stock availability information is displayed against most products on the website appearing on the product list page, detail page, and order cart pages. This information indicates whether a style is in stock or its estimated shipping date. While ASHI makes every effort to display accurate stock availability information, it may change during the order process. ASHI accepts orders for out-of-stock or in-production styles, and you may need to wait till the item is available in stock. To check the availability of any items, you can also email us at customerservice@ashidiamonds.com or call us at (800) 622-2744.

The Gem Lab Certificates are issued on the www.ashidiamonds.com website for select products and may not apply to all the products. ASHI reserves the right to change the availability of certificates for its products on the website at its sole discretion. ASHI is the exclusive provider of these quality grading certificates issued with products on the website. However, ASHI does not warrant that the information on these certificates is accurate, complete, reliable, current, or error-free.

To keep www.ashidiamonds.com current with our latest product inventory, we frequently update the products offered via this website. Therefore, we cannot guarantee that an item displayed on a previous visit to www.ashidiamonds.com will still be available upon your return. We reserve the right to make changes to the merchandise offered by this website at any time and without prior notice. If you are at any time unable to locate an item you previously viewed on www.ashidiamonds.com, please contact us at customerservice@ashidiamonds.com or call us at (800) 622-2744, and we will make every effort to accommodate your jewelry needs.

Product Pricing

ASHI endeavors to provide the most current product data, including product details, prices, and images to you. However, this product data may not always reflect current prices due to fluctuations in Gold, Diamonds, Gemstones, and Foreign Exchange rates, as well as any changes and improvements made to the products. Prices listed may not include discounts or charges for special orders, metal colors, or sizes.

Product prices displayed on www.ashidiamonds.com are quoted in U.S. currency and are valid and effective only in the United States. In rare cases, data, including prices, may be inaccurately displayed on our website due to system or typographical errors. While we strive to avoid such errors, they may occur. We reserve the right to correct any errors when they do occur and we do not honor inaccurate or erroneous prices. If a product’s listed price is lower than its actual price, we will, at our discretion, either contact you for instructions before shipping the product or cancel the order and notify you of such cancellation. If the order has been shipped, you agree to either return the product or pay the difference between the actual and charged prices. Our prices are also subject to change without notice. We apologize for any inconvenience that this may cause.

At ASHI, we are committed to offering you the best value by providing the lowest possible price. We do not negotiate prices on our products, and all our prices are final.

360 Degree Product Views

ASHI’s primary objective is to provide the ultimate buying experience for its customers. To enhance your ability to view our products in detail, we offer the option of a 360-degree view. However, while we strive for a seamless experience, ASHI does not warrant completely error-free content in case of slight glitches. This 360-degree Product View feature offers an enhanced preview of the jewelry, allowing you to control the product view and a better perspective of the style.

Virtual Try-On

ASHI is dedicated to providing customers with an extraordinary buying experience through the Virtual Try-On feature, which enables customers to virtually try on jewelry and assess how it complements them. This feature is facilitated through a third-party service and this feature is available for the majority of our jewelry styles on the website.

To facilitate your virtual try-on experience, please note that some products may appear larger or smaller than their actual size in the Virtual Try-On feature. Additionally, variations in color and size may occur due to differences in your device settings. While ASHI endeavors to provide accurate representations, we do not warrant that the Virtual Try-On feature on this website is entirely accurate, complete, reliable, current, or error-free.

Style Measurement Information

Style Measurement Information is provided on the website for the majority of our jewelry styles, detailing aspects such as product style, stone carat, shank detail, and shape of the product. Our primary aim is to furnish you with precise measurement information about our products. While ASHI strives for accuracy, we cannot guarantee that style measurements or product measurements on this website are entirely accurate, complete, reliable, current, or error-free.

Personalized Jewelry

Personalized Jewelry is available on the website, allowing you to customize personal jewelry by selecting the metal karat, metal color, diamond quality, and letter sizes for your customers and store visitors.To place an order, you must enter the desired custom name, date, or alphabet, and select other required attributes to get the price and approximate delivery date of the style.

  1. Customization: It is imperative to provide accurate personalization details, including correct spelling for names and dates. Errors in the provided information are your responsibility.
  2. Design Approval: ASHI reserves the right to reject any design requests that are offensive, inappropriate, or potentially infringe on copyright or trademark laws.
  3. Production Time: Personalized items have extended production times, and you will be informed of estimated production and delivery schedules.
  4. Order Review: It is essential to carefully review product descriptions and customization options before placing the order.

ASHI reserves the right to alter, decline, or cancel Personalized Jewelry orders. Personalized Jewelry Order styles are not returnable. ASHI will make every effort to accommodate an expedited schedule; however, unforeseen production delays may occur. All delivery dates and times are estimates only. ASHI will not be liable for any special or consequential damages resulting from a delay in delivery.

ASHI reserves the right to display personalized jewelry designs on the website and for other appropriate marketing purposes. ASHI owns all intellectual property rights in the personalized jewelry designs.

Special Order 

The Special Order option is available on the product detail page of the website, allowing you to place an order by selecting the desired metal karat, metal color, or size according to requirements. Upon selection, the website will provide you with approximate pricing and delivery dates for that style, allowing you to conveniently place your special order online. Most styles available on the website are eligible for special orders.

ASHI reserves the right to modify, decline, or cancel special orders. Special Order styles are non-returnable. While efforts will be made to complete special orders within a specified timeframe, unforeseen production delays may arise. All delivery dates and times are estimates only. ASHI will not be liable for any special or consequential damages resulting from delivery delays.

Furthermore, ASHI reserves the right to showcase special order designs on the website and for other appropriate marketing purposes. ASHI owns all intellectual property rights in the special order designs.

Custom Quote 

The Custom Quote option is conveniently available both in the header section and on the product detail page of the website. This feature enables you to request a quotation for any Jewelry Style, with the flexibility to customize aspects such as Metal Color, Metal Karat, Size, Diamond Quality, Diamond Weight, Center Stone, or Color Stone. Additionally, you can specify an approximate budget and upload a reference image or sketch. Upon submission of these requirements, our team will promptly provide you with a Custom Quote for the requested product.

ASHI retains the right to modify, decline, or cancel custom quotes at its discretion. Custom Quote styles are non-returnable. While most custom styles are completed within a specified timeframe, unforeseen production delays may occur. All delivery dates and times are estimated, and ASHI will not be held liable for any special or consequential damages resulting from delivery delays.

Furthermore, ASHI will not accept designs that, in its sole discretion, may infringe upon another designer's copyright. We reserve the right to showcase custom quote designs on the website and for other appropriate marketing purposes, retaining all intellectual property rights in the custom quote designs.

Access to ASHI Products

ASHI is under no obligation to ship or sell products to any specific retailer. We reserve the right to restrict sales to only approved retailers and those retailers that accept the ASHI Terms of Sale and Payment Agreement. If you are not an Approved Retailer, then you are prohibited from accessing and downloading ASHI’s content.

Diamond Carat Weight

ASHI provides quality jewelry products with authentic gold, silver, or platinum with genuine diamonds and/or gemstones. Diamond carat weight is an important ingredient in diamond jewelry. Of course, no two diamonds are exactly alike. Each is cut to maximize its natural beauty. In the process of diamond cutting, stones are sorted by the resulting diamond weight using the decimal system. To give you the best selection and price, our diamonds fall within a range appropriate to each fractional-carat weight listing. The difference may not be visible to the naked eye, but we know it's important to you. That's why we've supplied the following table:

Weight Fractions & Weight Allowances

Fractions Diamond Carat Weight Range
1/50 ct 0.01 - 0.03
1/20 ct 0.04 - 0.07
1/10 ct 0.08 - 0.11
1/8 ct 0.11 - 0.13
1/6 ct 0.14 - 0.17
1/5 ct 0.18 - 0.22
1/4 ct 0.23 - 0.28
1/3 ct 0.28 - 0.36
3/8 ct 0.37 - 0.47
1/2 ct 0.45 - 0.57
5/8 ct 0.58 - 0.69
3/4 ct 0.69 - 0.81
7/8 ct 0.82 - 0.94
1.00 ct 0.95 - 1.05
1 1/10 ct 1.05 - 1.15
1 1/6 ct 1.10 - 1.20
1 1/5 ct 1.15 - 1.25
1 1/4 ct 1.20 - 1.30
Fractions Diamond Carat Weight Range
1 1/3 ct 1.25 - 1.37
1 3/8 ct 1.35 - 1.47
1 1/2 ct 1.45 - 1.60
1 5/8 ct 1.55 - 1.68
1 3/4 ct 1.65 - 1.80
1 7/8 ct 1.80 - 1.95
2.00 ct 1.90 - 2.10
3.00 ct 2.90 - 3.10
4.00 ct 3.90 - 4.10
5.00 ct 4.90 - 5.10
6.00 ct 5.85 - 6.15
7.00 ct 6.85 - 7.15
8.00 ct 7.85 - 8.15
9.00 ct 8.85 - 9.15
10.00 ct 9.80 - 10.20
20.00 ct 19.70 - 20.30
30.00 ct 29.60 - 30.40

Conflict Diamonds

ASHI uses quality diamonds in merchandise, sourced from the world's most reputed suppliers. We do not buy and use conflict diamonds in our products. We purchase our diamonds only through respected, well-established, legal channels.

Treated / Enhanced Gemstones

ASHI also uses treated or enhanced gemstones. Most natural precious and semi-precious gemstones are commonly treated or enhanced to intensify their color, diminish imperfections, and improve durability. Some of the most common treatment types include Oiling, Heating, Diffusion, Drilling, Irradiation, etc.

Rhodium Plating

ASHI may use Rhodium Plating in jewelry pieces. White gold, platinum, and some yellow and sterling silver jewelry are rhodium-plated. Rhodium-plated jewelry involves plating the jewelry with a surface that guards against scratches and gives a reflective white appearance. Rhodium plating enhances the luster and durability of metals such as silver and white gold and gives a smooth, shiny finish to the jewelry. These finishes may wear off with frequent use.

Online Orders

ASHI accepts online orders exclusively from its approved retailers. For online orders, please note that style details, prices, and inventory availability may not precisely reflect the order request submitted online, owing to special orders, sizes, or other instructions. There may be additional charges for shipping which will appear on your final invoice. It's important to clarify that we do not request your Credit Card or related information through our website for order payments or account settlements.

Other Terms

If any of these Terms of Use is deemed unlawful, void, or for any reason unenforceable, then that term shall not affect the validity and enforceability of any remaining terms. These Terms of Use constitute the entire agreement between ASHI and you regarding the subject matter herein. ASHI reserves the right to change or modify these terms of use at any time.


You agree to indemnify, defend, and hold harmless ASHI, its affiliates, parents, and their respective officers, directors, employees, agents, licensors, representatives, and third-party providers to the website from and against all losses, expenses, damages, and costs, including reasonable attorneys' fees, resulting from any violation of this agreement by you. ASHI reserves the right to assume, at its sole expense, the exclusive defense and control of any matter subject to indemnification by you, in which event you will fully cooperate with ASHI in asserting any available defenses.

Jurisdiction and Governing Law

This Website is controlled and operated by ASHI from its office in New York, the United States of America, in conjunction with our Website Licensors and third-party service providers. While this Website may be accessed from other locations, by accessing it, you agree that these Terms of Use shall be governed by and construed in accordance with the laws of the State of New York, without giving effect to its conflicts of law principles. You also consent to personal jurisdiction in New York City and the State of New York for any dispute arising hereunder. Please note that this website is intended for residents of the United States only. No software from this Website may be downloaded, exported, or re-exported in violation of any law, including, without limitation, to countries that are subject to U.S. export restrictions.

Contact Information

Please contact ASHI for information or permission to use ASHI’s intellectual property. If you have any queries or suggestions about our Terms of Use, please feel free to contact us at:

18 East 48th Street
14th Floor
New York, NY 10017
Tel: (212) 319-8291 | (800) 622-2744
Email: customerservice@ashidiamonds.com